Repurpose-content-marketing

Why & How To Repurpose Content

It is essential you get in front of your target audience. Wouldn’t you agree?

You’re able to create brand awareness, fans, and eventual sales.

But you’ve been struggling and wondering how can you do this more easily? That’s pretty simple. You put yourself in front of them in as many places as possible.

I’m not talking about random places, I’m talking about where they hang out online. This will allow you to become more targeted in your efforts and more cost-efficient.

By targeting those places you won’t have any old person viewing your content, you’ll have people who will view happily and if beneficial enough they’ll share your content too.

The sharing part is important, if one person shares your content there’s a chance one of their friends will see it too, potentially they’ll share your content too and so on.

When you achieve this it’s an endless cycle and that’s when things go viral.

 

 

Be Everywhere

The annotation of being everywhere has been put out to the world and many people have tried to follow that but have struggled to actually implement it due to lack of content.

The lack of content shouldn’t stop you as you only need one piece to start with. You then multiply that content into different types of content; video, audio, written etc, and spread those to as many mediums as possible.

Don’t go crazy here, you want to be targeted.  There is no point sharing your content where no one is interested.

 

How To Find Your Audience

To put this simply you will need to do a bit of research.  Your audience will hang out on most platforms but you don’t want to be going after everyone, you want to be targeting platforms where a higher number of interested people are.

You wouldn’t set up a beer stand in the park. Even though you would get a few sales, from a business standpoint it isn’t as effective as setting one up in a festival.

You may have to pay more rent at the festival but you know you are going to make a lot more money.

buying-audience-online

 

Trial And Error

By now you should already have a good idea of where your audience hangs out online. This should be a determining factor but not the ultimate one.

When starting it is a good idea to replicate people who have had success on a platform already. They’ve basically laid out the blueprint for you to follow.

Always keep in mind that you shouldn’t aimlessly follow a method or technique forever. Once you understand how the platform and method works you should tweak and try new things.

Remember to think of yourself as a scientist. Your testing hypothesis on new methods or existing ones to see what will work best. You will fail, but at the same time, it only takes one test to find something which blows everything else out of the water.

You know how it is, always test, test, test. That’s how you can get the best return on your investment.

 

What Is Content Repurposing

In a nutshell, you are taking a piece of content you’ve already produced and reusing it in another format.

Many of these processes can be automated and you can hire a team to get this done.

 

Why Repurpose Content?

You’re looking to get in front of as many targeted people as possible and the only way to do that is having several types of content.

People are spending their time in different places, that means that not all of your customers will be hanging out on one platform or website. Whether that be a forum, social media or a blog.

When you repurpose content you are essentially saying to people “Hi, here is something you’d be interested in.” And you’re bringing it to them instead of them coming to you.

 

Repurpose Process

One of the easiest ways to repurpose content is to shoot a video. You can repurpose a video in so many ways that you can put the new content literally everywhere.

So what can you do?

repupose-content-be-everywhere

YouTube

After shooting the video you upload it to YouTube.

 

Podcast

Take the audio from the video, add an introduction and end credits and upload it to Itunes. Boom, you’ve just made a new episode with minimal effort.

 

Blog Post

Have your video transcribed and then rewritten into a blog post. I would advise when rewriting it either write it yourself or have it done by a native English copywriter.

 

Facebook Video

There are 2 options, you can create a snippet of the video which then encourages people to click on the link and go watch the video on YouTube, or you can upload the whole video to Facebook. We all know how much Facebook loves the video.

 

Facebook

You write a post on your Facebook page or profile and link to the video whether it be on YouTube or Facebook.

This post should be written in a way that it intrigues people to want to view the view.

Remember you also have your blog post now which you can also put into your schedule as a post

 

Instagram

  1. Have a virtual assistant take quotes from your video and write them down.
  2. You select the one you want to use.
  3. Create pictures with the quotes.
  4. Post on Instagram

 

Instagram Video

  1. Take the best 50 seconds of the video
  2. Add an end to the video telling people to go watch the rest of the video on YouTube.
    • Have a link to your channel in your bio
  3. Upload to Instagram

 

Infographic

  1. Take the transcribed notes
  2. Take the best points
  3. Turn it into a helpful infographic
  4. Post in relevant places

People love infographics and will share this with their friends. This gives you the opportunity to be seen throughout the internet as the infographic will have your website URL on it and at the same time will be helping people with a problem they have.

You can also use the guestographic method by Backlinko to gain valuable backlinks from relevant sites.

 

Twitter

Send out multiple tweets per day on Twitter, these can include:

  1. Different quotes from the video.
  2. Short tweets linking to the video,
  3. Short tweets linking to the blog post
  4. Pictures
  5. Quotes.
  6. Infographic

 

The list of the types of tweets is endless.

I would advise automating this process with Buffer.

 

Pinterest

The Infographic is perfect for Pinterest, this is an untapped source of traffic which many businesses ignore.

  1. Set up your profile and boards
  2. Add related pins to those boards
  3. Gain 200 followers
  4. Find related boards over 10k
  5. Join those boards
  6. Pin related quotes and infographics pictures to group boards
  7. Do the consistently to gain traffic

Use Tail Wind to automate this.

 

Now It’s Over To You

This is only just scratching the surface of content repurposing. I have given you the main methods that work for countless businesses around the world.

You should already know where your audience hangs out online, if not I would do research to find out as this will be vital to the success of your content repurposing campaign.

You can do this by going to relevant social media platforms, Reddit, Quora, online forums just to start.

 

Rinse And Repeat

Repurpose your content to gain exposure is not a one-time thing.

You will have some good results if done right the first time but if you continue you will start to build your brand’s presence on that platform and people will become more familiar with your brand.

Some of those people who were on the fence will become customers.

 

Automation

Saving time is essential, by using automation tools like Buffer you can schedule your social media posts to go out at certain times of the day for the extended amount of days allowing you to set it up once and focus on more important work.

 

Outsourcing

If you’re too busy like me or don’t have the team members to do this I highly recommend you outsource these tasks.

You can hire someone from Upwork or OnlineJobs.ph where you can hire a virtual assistant from the Philippines for $3-$5 an hour and they will take care of all of this.

For writing and blog posts, I would hire a Native English copywriter as you want these to be high quality as these posts represent your company.

outsourcing-repurpose-content

 

Conclusion

If you’re sticking to just one piece of content to get your message out you are doing yourself and your business a disservice as you are missing out on so many potential customers.

You want to have your message in front of as many targeted people as possible, this way your message will hit an endless amount of people.

About the Author mike

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